Staples of The Media Network

*Statistical information obtained from “B2B Magazine: Interactive Marketing Guide 2008”

Change in Search Marketing Spending Planned for this year by U.S. Search Marketing Executives

No Change = 28%
Increase = 65%
Decrease = 7%

Viewing Email
64% of key decision-makers view e-mail on their Blackberrys or other mobile devices
69% of at-work users usually use their e-mail in preview panes
59% of online consumers routinely block images

Time-of-day Trends
The highest open rates during Q2 2007 were Wednesday (27%), Monday (26%), and Thursday (26%). The highest click-through rates were both Wednesday and Thursday (5%).
11a.m. and 4p.m. scored the highest marks for business-hour open rates (30%) and click-through rates (5%)
Click-through rates were between 4% and 5% during the workday, peaking at 7% at both 9 p.m. and 4 a.m.

SPAM Trends
79% of e-mail recipients said that if they don’t recognize a sender, they sometimes mark messages as spam.
20% of e-mail recipients said they use a spam button as a way to unsubscribe from messages or newsletters they’ve signed up for in the past.

Market Share Trends
Paid search is expected to total $15.5 billion in 2008, up 31.9% over last year
Source: eMarketer, January 2007
More than 10 billion searches were conducted in the U.S. in January. Here is the breakdown of market share:
Google: 58.5%
Yahoo: 22.2%
Microsoft: 9.8%
AOL: 4.9%
Ask: 4.5%

Search Revenue
Worldwide search revenue will reach $30.5 billion this year, up from $26.2 billion last year
Search revenue will grow at an annual rate of 28% over the next four years, reaching $60.0 billion by 2011
Source: JPMorgan Chase Outlook Report, January 2008

Search is here to stay – and is growing by leaps and bounds; learn as much as possible!


5 thoughts on “Staples of The Media Network

  1. Yup, I’m a dork. « 23Run

  2. With those keyword phrases identified …say for example choosing 3 at a time then you can get 6 articles done for you and optimized, two articles per keyword, that would cost around $90 for all 6These articles can be given to someone to be spun (changes slightly in terminology, working etc to make each article unique, and spun into around 10 versions of each, you now have 60 articles which can be distributed to over 60 sites giving you extremely high ranking backlinks. Article marketing is extremely powerful used this way. That would cost around $150 to have the articles re written and distributed. A further $150 would get them again spun a little and added to some very high ranking web 2 properties like hub pages, propeler, squidoo etc. and these would link to your other articles submitted to the directories and to your main site (very powerful, your site will start ranking higher almost immediately with this). Thank you for this article! I’ve just found a really fantastic site about true marketing Try it!

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