Blog Strategy – Michael Arrington does it again.

Michael Arrington of TechCrunch has some very interesting things to say in his post More Bloggers Raising Money. Here Come The Politics. And Here Comes My Rant.

“But apart from that first 2004 investment in Weblogs, Inc., there haven’t been any sales or liquidity events to suggest these investments will be a success. And back then blogging was a cake walk. Most bloggers linked to each other constantly in a state of brotherly or sisterly love. No one was making any money or getting much attention, so for the most part people got along (with notable exceptions like engadget/gizmodo, who play to win).Those salad days are long gone. Writers suddenly want to be paid market wages, far above the $5 per post that they received two years ago. No, we’re talking a big salary, with benefits, and stock options. There went half your margins at least.”

And writing good content is only half the battle. You have to figure out the complex, dynamic web of politics between bloggers and mainstream media before you post to know where to get support. And you’ll need support in the form of links from other prominent bloggers. An early push can take a post and make it a headline on TechMeme, which leads to page views and notice by sponsors. But since blogging is almost by definition a conversation between bloggers, fights tend to break out over emotional issues. Cliques develop. Can you count on them to support you down the road?”

I think this is a brilliant account of how competitive the savvy side of the blogosphere has become –> and even more-so what it is moving towards; a hierarchy of investment criteria and valuation

How will non-professional bloggers (those of us who do not do this for a living) stay afloat? Ingenuity?

SEO for Beginners


Search Engine Optimization has exploded in the past year. Now all of a sudden everyone and their mom who understands what a keyword is, has a facebook account, and a blog, calls themself an SEO. I know what you’re thinking… what make you different? Honestly, not too much, but in this field a little goes a long way.
 
First off, I need to clarify that I am not actually “in” the field, I am by no means a full-time, or professional SEO.
I just have my head around the concept and have worked with some best practices that have returned some good results.
What I actually do for a living is even more complicated then SEO. I’m a talent engineer; I refine my own while trying to innovate and supplement my current ideas with those whom I surround myself with.I run a company (NES) that specializes in delivering the very best service I can find, even if it’s not one that I offer. This has allowed me to expand my service offering capability through the roof and has grown my client portfolio exponentially.There are a fue rudenmentary things you need to understand about SEO to get started:

1. Everyone can understand the purpose (unless you live under a rock, or do not have an email address)
2. It’s all about experimentation and ingenuity
3. You better like reading (or learn to like it fast)
4. You better be able to take advice (and not beat yourself up too bad, when something doesn’t work the way you thought it would)

Okay, let’s get started Continue reading