SEO For Beginners Part 2

This is the follow up post to, yup you guessed it, SEO For Beginners Part 1. I’m going to keep this one pretty short and sweet. I want to briefly go over:

  • Blogging
  • Link Building
  • Social Bookmarking
  • Page Descriptions vs. Titles


Blogging is pretty simple and straight-forward, at least the conception of what is already covered for me – you’re here. Why is a question I actually run into a lot. The advantages to blogging aren’t always as obvious, first of all, the volume and frequency of content are important. Volume is only important if it is quality content, if you’re simply keyword-stuffing, then you’re not helping yourself, in most cases actually probably doing the opposite. If you are creating relevant, quality content that adds to the user experience and provides valuable information – then you cannot get enough! Frequency is important for the purposes of Search Engine spiders re-crawling your page. The more often your content is updated (added to) the more often the web crawlers will revisit your page and update their index that your site now has more relevant new content.

One tool that has become integral to the blogosphere is feedburner. The true power behind a blog is it’s ability to be syndicated as RSS (Really Simple Syndication) and distributed as a “feed.” Feeds can be aggregated in any number of ways; from straight XML in IE7, or on personalized portal pages such as MyYahoo! and iGoogle. One of the ways you can syndicate your blog is by using Feedburner to “burn” your feed into this XML format so that it is easy to subscribe to, as well as redistribute as you see fit.

Link building is an essential part of any SEO campaign. Search engines, at least the big boys like Google | Yahoo! | MSN | Ask, all have very link-centric algorithms. They judge each link pointing to your site on the basis of it’s quality, as derived from the quality and content relevancy of the site where the link coming from. These links all act as “votes” for your site’s informational worth around a given keyword or subject. Link building is a difficult monster, and can be time-consuming and expensive. There are a few resources that do not cost money that can deliver alright results, I recommend Link-Vault.

Social bookmarking has become a mainstream medium for “campaigning” for votes. Social bookmarking sites that have exploded over the past 6 months are Del.icio.us, Reddit, Digg, Blinklist, Stumple Upon, etc. The list goes on and on at this point. The only way you can hope to keep track of all of them is go to OnlyWire, start at the top and work your way down, it will take you a little while the first time through signing up for all of them – but this should give you pretty much an instantaneous PageRank of 3.

And the last tid bit for the day is Making sure your page descriptions support your page titles and vice versa. This one is pretty easy to understand, it supports relevancy of content and increases impressions of your keywords. so do it.

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