This could be the single hardest thing for most people to overcome. You have a great idea, you go get an LLC, maybe you even spend a few bucks and buy a domain, now what?
Well there’s a few simple things to ensure you can get you business off the ground and keep it soaring. The first is going to sound very corny, perhaps the most corny thing of anything you will ever read here, but it’s true and hence must be said…
remember you can do it! Seriously, when things aren’t going how you imagined, you lose your first client or employee, or you can’t quite quit your day job yet, you cannot allow yourself to get discouraged – that’s the only way you will ever truly fail (unless you get sued by a giant corporation).
Also, be sure to hang out with two crowds of people, and perhaps they are already the crowds you hang out with, but maybe they’re not…
Hang out with Dreamers and Eagles. I’ll dive into the latter first since it’s easier. Eagles (the bird) only fly with eagles, it’s a bit of an elitist statement I admit, but it works. If you surround yourself with persons who have your drive, motivation, and talent it will foster and increase yours. Plus, there is an excellent possibility that there will be a symbiotic meeting of the minds somewhere on someones idea that always has the opportunity to turn into a fruitful business.
As for those silly dreamers, this is where I get most of my true inspiration. Everyone has that group of friends, or at least friend, who has always talked of opening up a surf shop in Baja, Mexico or maybe you have two wacky friends from Vermont that think opening up an organic “green” ice cream shop is a good idea… either or, don’t discredit these people for reaching for the stars (even if stars is the name of their bong). All I’m getting at is that the people who do not concede to the white collar society ambiguously outlined within the entrepreneur realm can offer valuable insight. My best example is a little while back, I’m riding in the back seat of my friends VW (no comment necessary there) and we’re cruising down Kelly Drive (major road in Philly) on our way to the city. There was no conversation, I was just enjoying the company and the music, and it’s times like these that perpetuate me to break out my “left wallet” and go to town with ideas as I practically spew them onto the pages.
Next, and this one is key, grab a friend who you believe has some vision (unfortunately this may be even harder then coming up with an idea) look closely into the attributes of your inner circle and see if someone there doesn’t have the potential to be a good business partner.
Lastly, for now, always remember to love what you’re doing – and the second you don’t don’t do it anymore (or sell the business)
This brings me to the interesting point of enjoying alone moments while in the company of others, but I’ll save that for a later post.