Check Out My Interview on Ecommerce Radio

Recently I had a chance to be interviewed by Eric Dye on the Entrepreneur Podcast Network.

I discuss some of the ways we are leveraging SEO to drive sales and grow Traffic Safety Store.

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Behavioral search vs. Blended search

blended-search-seo2

 

 

 

 

 

 

 

 

 

As I’m sure almost anyone reading this blog already knows, 2009 marks a major benchmark in search engine technology advancement. As of 2009 google (other major search providers of course following suit) has begun to display search results differently then it has in the past. After insight from a test group, behavioral search is already in the works.  

Google is making another change, so what?

 They constantly refine their search algorithm to make the most “relevant” search results display for each query, so what’s the big deal if they simply make ANOTHER change?

This change impacts all the work that many companies, teams, and individuals have poured blood, sweat, and tears into; SEO the way it has come to exist up until this point. I know what you’re thinking, “what is he talking about – when I search for something I am still finding what I can, reasonably perceive, is the most relevant results.” Yes, but… Those results are going to become increasingly altered to fit into what the search engine believes is the most relevant search result for YOU!

Great right? Sure, but…

What does this mean for companies who have grinded their teeth and pulled out hair (not to mention probably spent a butt load of money) to make sure their website comes up in the top results when you, Joe Shmoe, searches for diamonds… Continue reading

Writing for SEO

Search Engine Optimization
Content creation is one of the hardest parts about creating a good, comprehensive site. Content is king has been a mantra in the internet world for years now, and still is. So how does one go about creating viable valuable content that is optimized for search engines and social bookmarking sites like Digg, Reddit, and Del.icio.us?

The trick is to create the content first – get your ideas across as clearly as you can. This can often times be the hardest part, writing succinct content that is understandable and comprehensible. Once you have conveyed your point and edited edited edited, then go back and work in some keywords that are relevant to the context at hand.

For example, if you are writing a post about laying out office space for maximum useable space and aesthetic appeal – work in keywords such as space planning, interior design, efficient utilization, etc. The idea is not to keyword stuff, but to explain in more literal obvious terms what it is you’re referring to.

SEO is a tricky bastard, the rules are relatively simple: Continue reading

SEO is Easier Than Flying a Helicopter

I was reading Guide to Learning Search Engine Optimization on Work.com, I like to check up on popular SEO “guides” that come out to see what they have to say…

This one is really solid too, which is of course expected since Aaron Wall had a hand in it. The guide stresses that SEO isn’t some crazy technical process – and that any motivated individual can accomplish their SEO goals (maybe not right away – but eventually)

I stumbled onto the guide during my daily visit to Aaron Wall’s blog while reading “How Much is a #1 Google Ranking Worth?

-SIDEBAR- Aaron’s post about google has so much research in it (as expected) that I was immediately motivated to write this post. The information is available out there – just like you can find instructions on how to fly a helicopter – the reason i make the comparison is the similarity on the kind of information. You  can find theory and instruction, but until you start putting it into practice you don’t truly learn what works and what doesn’t, and having a guiding hand certainly helps (especially with Helicopters).

SEO for Beginners


Search Engine Optimization has exploded in the past year. Now all of a sudden everyone and their mom who understands what a keyword is, has a facebook account, and a blog, calls themself an SEO. I know what you’re thinking… what make you different? Honestly, not too much, but in this field a little goes a long way.
 
First off, I need to clarify that I am not actually “in” the field, I am by no means a full-time, or professional SEO.
I just have my head around the concept and have worked with some best practices that have returned some good results.
What I actually do for a living is even more complicated then SEO. I’m a talent engineer; I refine my own while trying to innovate and supplement my current ideas with those whom I surround myself with.I run a company (NES) that specializes in delivering the very best service I can find, even if it’s not one that I offer. This has allowed me to expand my service offering capability through the roof and has grown my client portfolio exponentially.There are a fue rudenmentary things you need to understand about SEO to get started:

1. Everyone can understand the purpose (unless you live under a rock, or do not have an email address)
2. It’s all about experimentation and ingenuity
3. You better like reading (or learn to like it fast)
4. You better be able to take advice (and not beat yourself up too bad, when something doesn’t work the way you thought it would)

Okay, let’s get started Continue reading