Content creation is one of the hardest parts about creating a good, comprehensive site. Content is king has been a mantra in the internet world for years now, and still is. So how does one go about creating viable valuable content that is optimized for search engines and social bookmarking sites like Digg, Reddit, and Del.icio.us?
The trick is to create the content first – get your ideas across as clearly as you can. This can often times be the hardest part, writing succinct content that is understandable and comprehensible. Once you have conveyed your point and edited edited edited, then go back and work in some keywords that are relevant to the context at hand.
For example, if you are writing a post about laying out office space for maximum useable space and aesthetic appeal – work in keywords such as space planning, interior design, efficient utilization, etc. The idea is not to keyword stuff, but to explain in more literal obvious terms what it is you’re referring to.
SEO is a tricky bastard, the rules are relatively simple:
- Maintain relevancy across title-tags-H1 through h3-content.
- Make sure your keyword density is no more or less than your competitors
- Build valuable, fresh content every day (yes, every day)
- And last but certainly not least, build quality links (not from link farms and not purchased)
The trick for creating Search Engine Optimized content is applying variations of these rules but maintaining a white hat approach, i.e. do not stuff keywords in awkward places (it drives down your Flesch Reading Ease Score), do not purchase links or post links on link farms, do not vote for your own content on social bookmarking sites, do not syndicate content from other sources unless you quote it (duplicate content is looked down upon by the Search Engine crawlers), Keep your titles relevant to the content that is presented, and lastly title your sections if necessary – break them out with bigger bolder text titles.
Also keep in mind that copywriting for SEO on a blog is much different then doing so on a more traditional website – after all a blog is comprised of posts that you can individually optimize, where as copy optimization for a static page requires modification of the title tags, meta tags, description, and then you need to sync up the H tags and the content so that it is all complimentary but not over stuffed…