I was reading Guide to Learning Search Engine Optimization on Work.com, I like to check up on popular SEO “guides” that come out to see what they have to say…

This one is really solid too, which is of course expected since Aaron Wall had a hand in it. The guide stresses that SEO isn’t some crazy technical process – and that any motivated individual can accomplish their SEO goals (maybe not right away – but eventually)

I stumbled onto the guide during my daily visit to Aaron Wall’s blog while reading “How Much is a #1 Google Ranking Worth?”

-SIDEBAR- Aaron’s post about google has so much research in it (as expected) that I was immediately motivated to write this post. The information is available out there – just like you can find instructions on how to fly a helicopter – the reason i make the comparison is the similarity on the kind of information. You  can find theory and instruction, but until you start putting it into practice you don’t truly learn what works and what doesn’t, and having a guiding hand certainly helps (especially with Helicopters).